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How will we market and promote MEDIPAL 2010?

The organizing committee will take a proactive approach to ensure a successful outcome for MEDIPAL, These marketing activities will focus on strengthening MEDIPAL to compete with all the major medical exhibitions, selected website development, and specialized press releases will be extensively used in the marketing to maximize the exposure and awareness of this event. The exhibition have big advertising and very strong media campaign, they are accessible to all interested in the medical field in Palestine.
Our marketing outline strategies, With the strong support received from the Governments and Trade Associations in the region, the event will further reinforce its position as the key event for those who are involved in healthcare facilities investment, planning, designing, building, operating, managing and refurbishment.
Medipal in the Media, the organizer, offers top advertising and promotional support to participants. The exhibition will have full information and major media coverage. The idea is to attract the largest possible number of exhibitors and visitors to attend this great event.
The outline of our marketing strategies will include:
  • Electronic media
    • MEDIPAL e-newsletters, Adedicated newsletter for medical professionals.
    • Online & Offline advertising, Medical and Hospital related titles and websites across Palestine and other countries.
    • Telemarketing , The database is regularly contacted through a team of telesales to provide the right Packages which cater for the audience needs.
    •  Website, This is the primary medium from which the event is being promoted. MEDIPAL website is updated Regularly with latest updates on the conference, exhibitor’s participation and industry news.
    • Email marketing, Extensive regular updates on the event.
  • Printed materials
    • Adv in both newspapers: AL-quds and Al-Ayam before and during the exhibition.
    • Posters about the exhibition and the conference in all government and private hospitals and medical centers and clinics in Palestine.
    • Bill Board of the event.
    • The exhibition official Catalogue, which is distributed to all exhibitors and visitors.
    • Huge banners in the main streets in Palestine.
  • Press media
    • Press and Media Relations, Dedicated local PR campaign with press releases and event Updates are disseminated on a regular local basis.
    • Organizing a press conference to all journalists and officials at the health care sector.
    • Palestine satellite television channels Coverage.
    • Adv in the main Radio stations in Palestine.
  • Invitations
    • Direct invitations through updated database are being invited to wide range of doctors in all disciplines and all employees whom interested in sectors of the exhibition in Palestine.
    • Invite procurement managers and decision makers in all hospitals and medical centers, labs and X-ray centers and dental clinics whom interested in the medical field.
    • Invitations to all companies operating in the medical supplies in Palestine.
    •  District Health Managers and Agents of Ministry of health.
    • Deans of Faculties and Heads of Departments ( Medicine - Pharmacy - Dental - physiotherapy ).
    • Private and Government.
    • Owners and managers of the factories, all investors in the pharmaceutical sector production.
  • Direct Mail, Extensive program of mailings will be distributed to trade professionals through our Database which is considered as one of the largest in the medical business.

 
Organizer
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Participants
Ministry of
Health
Dental Association
 Jerusalem
Palestinians Ophthalmic Association  - Jerusalem Palestinian Insurance Federation
Jerusalem Surgical Society Jerusalem Surgical Society  
 
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